Market Launch Sales Lead
Before you read any further, read this carefully.
If this resonates with you, really resonates, then keep going.
No job is perfect. Most of us know that going in. But we also believe something important. Imperfection is often what makes work meaningful. It is what makes it worth showing up for, pushing through, and caring deeply about.
At Goodie Bag, we are not just building a company that changes how people support local food businesses and access affordable food. We are building the kind of company we wish more people got to work for.
A place where communication is open.
Where laughter is welcome.
Where respect is assumed, not earned through hierarchy.
A place where the work is hard, sometimes uncomfortably so, and where certain days will test you in ways you did not anticipate. A place where we aim for audacious goals, knowing they are only achievable if we work together and trust each other to work autonomously.
This is not a 9 to 5 role. If that is what you are looking for, this job is not for you. Building something with real, far-reaching impact does not fit neatly into office hours.
We are a small team taking on an initiative against competitors 150x our size. You have to want to be at the ground level. You have to understand that the work is real, the pace is real, and the expectations are real, but so is the reward when we reach the summit.
You will work alongside founders who care deeply about what they are building. You will work with a development team that built our app from scratch, people we are genuinely proud to call teammates. Our CEO may use the word stoked more than “normal” and our COO might run long distances more than “normal” too. But not normal is magic.
If you are energized by ownership, creativity, trust, and responsibility, this might be the place for you.
If you see yourself in this, if this feels like a place you would want to help shape rather than simply work within, read on.
The Role
This role exists to launch cities.
As a Market Launch Sales Lead, you will be responsible for taking Goodie Bag city by city across the United States, starting with New York City. You will parachute into new markets, build early momentum through door-to-door sales, establish a strong initial partner base, and help set each city up for long-term success before moving on to the next market.
This is a highly mobile, high-energy role designed for someone who thrives on travel, autonomy, and building from zero. You will spend significant time on the road and should expect to be deeply embedded in new cities for extended periods.
Travel Expectations
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Willingness to travel more than half of the year
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Ability to spend up to one month at a time in a single city during the first year
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Flexibility to move city to city based on launch priorities
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Must be comfortable with sustained, frequent travel
This role is not compatible with limited travel availability.
Core Responsibilities
New Market Launch
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Lead on-the-ground launches in new U.S. cities
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Establish early partner traction through in-person sales
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Act as the first Goodie Bag presence in new markets
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Lay the foundation for long-term market success
Sales Execution
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Conduct door-to-door sales with restaurants, cafes, bakeries, and food shops
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Own cold outreach and in-person pitching in unfamiliar markets
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Clearly communicate Goodie Bag’s value to operators
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Consistently close high-quality partners
Partnership Building
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Build trust quickly with local operators
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Identify neighborhood-level opportunities in each city
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Create early advocates within each market
Operational Collaboration
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Work closely with the CEO and Head of Partnerships
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Use HubSpot to manage pipeline and track outreach
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Provide market-specific insights to improve sales playbooks
Market Handoff
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Support smooth transition to local ownership when applicable
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Document learnings and best practices from each market
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Help refine launch strategy as the company scales
Experience
Required
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Proven success as a top performer in a previous sales role
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Experience with cold sales or door-to-door sales models
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Comfort selling in new environments with minimal context
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Experience using HubSpot or similar CRM tools
Must Haves
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Willingness to travel extensively and for long durations
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Comfort living out of a suitcase for extended periods
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Strong self-management and discipline
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Ability to build rapport quickly in new cities
Bonus
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Experience working in hospitality
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Previous experience selling to restaurants or food and beverage businesses
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Experience launching new markets or territories
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Strong intuition for local food scenes and operator dynamics
Mindset & Fit
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Energized by travel, movement, and new environments
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Comfortable being the first sales presence in a market
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Resilient, adaptable, and persistent
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Relationship-driven, not transactional
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Motivated by ownership, impact, and results
*Bonus points if you have worked at a startup and do not shy away from the ebbs and flows, but find joy and fulfillment in the challenges.
**More bonus points if an LLM does not write your cover letter. We want to hear from YOU.
Compensation & Growth
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Base salary: $80,000/year, $120k+ OTE
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Commission: Clear, performance-based commission structure
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Equity: Equity participation available, based on experience and impact
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Opportunity to grow into senior sales or market leadership roles as the company scales
Who This Role Is Not For
This role is likely not a fit if:
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You prefer sedentary or location-based roles
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You are not excited by frequent or extended travel
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You are uncomfortable walking into businesses unannounced
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You want a highly structured environment with rigid processes
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You are looking for predictable routines
To Apply
Please send your resume and a short letter explaining why this role excites you and why launching new cities for Goodie Bag feels like the right challenge to briana@goodiebag.co